PIQNIQ CAFE

This project involved creating the name, logo and overall branding for a (fictional) new retail food business. After reviewing the competition, brainstorming ideas and meetings with the client, the concept of a picnic style café in an indoor environment was chosen and PIQNIQ Café was born. 

With the single-minded proposition “indoor alfresco”, PIQNIQ Café aims to bring the experience of a spring outdoor picnic into the safety of four walls all year round. PIQNIQs playful branding encourages customers to get in touch with their inner child in a family friendly atmosphere.